The Reality of the Effectiveness of Electronic Marketing in Technical Colleges in Palestine

Abu-Naser, Samy S.; Al Shobaki, Mazen J.; Abu Amuna, Youssef M.; El Talla, Suliman A.

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dc.contributor.author	Abu-Naser, Samy S.
dc.contributor.author	Al Shobaki, Mazen J.
dc.contributor.author	Abu Amuna, Youssef M.
dc.contributor.author	El Talla, Suliman A.
dc.date.accessioned	2019-05-12T06:40:15Z
dc.date.available	2019-05-12T06:40:15Z
dc.date.issued	2018
dc.identifier.citation	International Journal of Academic Information Systems Research (IJAISR) , Vol. 2 Issue 2, February – 2018, Pages: 19-36	en_US
dc.identifier.issn	2000-002X
dc.identifier.uri	http://dstore.alazhar.edu.ps/xmlui/handle/123456789/121
dc.description.abstract	The study aimed to identify the reality of the effectiveness of electronic marketing in the technical colleges in Palestine. The analytical descriptive method was used in the study. A questionnaire of 16 items was randomly distributed to the technical colleges in Gaza Strip. The sample of the study consisted of (205) employees of these colleges. The response rate was 74.5%.The results showed that the technical colleges achieved a high level of use of electronic marketing, with a relative weight of 70.24%. There is a high level of e-marketing (Electronic advertising (71.75%), electronic promotion (74.75%), news groups (66.03%), and communication with the student audience (68.73%)). There exists a statistically significant relationship between the organization's smart dimensions and sustainability in the technical colleges in Gaza Strip. The results also confirmed the existence of differences in the application of electronic marketing between faculties investigated in the Gaza Strip. The researchers suggest a number of recommendations, the most important of which are: the need to direct marketing through social networks and use this network to market through them, follow-up of the pages of the colleges and open the door for dialogue and communication and respond to all inquiries. Technical colleges should put electronic marketing in their strategic marketing plan.	en_US
dc.language.iso	en_US	en_US
dc.subject	e-marketing	en_US
dc.subject	e-advertising	en_US
dc.subject	e-promotion	en_US
dc.subject	technical colleges	en_US
dc.title	The Reality of the Effectiveness of Electronic Marketing in Technical Colleges in Palestine	en_US
dc.type	Article	en_US