Abstract:
The study aimed to identify the level of creativity of the workers in Jawwal in its different dimensions (problem solving
and decision making, changeability, acceptance of risks and encouragement of creativity). The researchers used the descriptive
analytical method. The study applied to Jawwal, The questionnaire was used as a tool for study, and the comprehensive inventory
method was used and 75 responses were retrieved (96%). The study concluded with a number of results: Jawwal's interest in
creativity, where he obtained a high approval rate according to the opinions of the company's employees. The order of the
dimensions of creativity was as follows: It ranked first after "problem solving", followed by "encouraging creativity, then after
accepting the risk" and finally solving "changeability." There were also no statistical differences between the sample of the study
Jawwal Company (Gender, qualification, and years of service).
The researchers recommend a number of recommendations, the most important of which are: to find the appropriate
organizational climate for creativity and to encourage employees to come up with new ideas, and to promote the culture of
creativity among employees, through the activities of continuous improvement of the activities of the company even if there are no
problems, to maximize the value of services provided to customers.