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The Quality of Banking Services in Light of the Financial Transformations and Their Impact on the Marketing Performance of the Banks in Gaza Strip

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dc.contributor.author Al hila, Amal A.
dc.contributor.author Alhelou, Eitedal M. S.
dc.contributor.author Al Shobaki, Mazen J.
dc.contributor.author Abu-Naser, Samy S.
dc.date.accessioned 2019-05-26T02:18:07Z
dc.date.accessioned 10/28/2017
dc.date.accessioned 10/28/2017
dc.date.available 2019-05-26T02:18:07Z
dc.date.available 10/28/2017
dc.date.issued 2017
dc.identifier.citation International Journal of Engineering and Information Systems (IJEAIS),1(8), pp. 36-57 en_US
dc.identifier.uri http://dstore.alazhar.edu.ps/xmlui/handle/123456789/333
dc.description.abstract This study aimed to investigate the effect on the quality of banking services marketing performance of banks operating in the Gaza Strip in light of the financial transitions from the perspective of employees, and the disclosure of the relationship between the quality of banking services and marketing performance from the perspective of employees and customers. The researcher used descriptive and analytical approach, and the study population of employees and customers at Bank (Palestine Limited, Palestinian Islamic, housing, Jerusalem, the Arab Bank), and the study tool is a questionnaire applied to a simple random sample of employees and customers have been obtained (97) questionnaire rate of recovery (97%) to identify the employees, the customers have been recovered (141) questionnaire by recovery (78%). the results of the study showed a statistically significant relationship between the quality of banking service and financial shifts in operating in the Gaza Strip banks from the perspective of employees, and between financial transformations and marketing performance of banks operating in the Gaza Strip from the perspective of employees, and the quality of banking service and marketing performance in banks operating in the Gaza Strip from the standpoint of employees, customers, and that there is the effect of a statistically significant for the quality of banking services on the marketing performance of banks operating in the Gaza Strip in light of the transformations Finance from the perspective of employees. And changing the mediator of financial shifts weaken the impact of the quality of banking services and the marketing performance. One of the main recommendations: to work on open communication channels between banks and customers departments to keep the banking institutions more flexible and responsive to the aspirations of the entire banking customers about the services provided and it will contribute to the improvement of marketing performance. en_US
dc.language.iso en_US en_US
dc.publisher IJARW en_US
dc.subject Quality en_US
dc.subject Banking Services en_US
dc.subject Financial Transformation en_US
dc.subject Marketing Performance en_US
dc.subject Banks en_US
dc.subject Gaza Governorates en_US
dc.title The Quality of Banking Services in Light of the Financial Transformations and Their Impact on the Marketing Performance of the Banks in Gaza Strip en_US
dc.type Article en_US


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