Abstract: This study aims to identify the impact of strategic planning on crisis management in Egyptian ceramic companies, where the researchers used the descriptive analytical approach, through a questionnaire. The study reached a set of results, the most important of which are: The results of the study sample revealed that senior management members agreed on all dimensions of strategic planning variables well in the ceramic companies under study. The results showed that crisis management strategies are well applied in the ceramic companies under study, the results revealed that all about the stages of the crisis are clearly applied in the ceramic companies under study. The results also showed the existence of a significant and statistically significant effect of the dimensions of the strategic planning variable as a whole on the variable of crisis management strategies and stages of crisis management from the point of view of senior management members. The study presented a set of recommendations, the most important of which are: the need for all organizational levels to participate in the strategic planning process, work on developing basic steps for the crisis planning process, the need to establish a crisis management unit in the organizational structure of companies and the use of a competent staff.